Welcome to the Matched Betting FAQs! Below is a list I have compiled of all key FAQs, in addition to our video guides and welcome offer guides.

Introduction

There are more than 25 online bookmakers in the UK. In order to attract new customers, they each offer free bets, known as ‘Welcome Offers’.

In total they offer over £800 in free bets to new customers.

In order to receive the free bet, bookmakers require you to place your first bet. An example offer is ‘Bet £5, Get £20 free bet’.

The risk is that you could lose both the £5 bet (your own cash) and the £20 free bet.

By using a technique called matched betting, we remove this risk.

This is because we match our first £5 bet on the bookmaker with a £5 bet on a betting exchange on the opposite outcome (this is known as a ‘lay bet’).

For example, we bet £5 on Man Utd to win on the bookmaker, and £5 on Man Utd not to win on the betting exchange.

As we have now bet on all outcomes, regardless of whether Man Utd win, draw or lose, we will neither win nor lose money. However, we have received the £20 free bet!

With the £20 free bet, we can now repeat this process by betting on say Liverpool to win on the bookmaker and Liverpool not to win.

This time, because we are using a £20 free bet but our winnings are paid out in cash, we will always make a profit.

We repeat this process for 25+ bookmakers, one by one. In total we can convert the £800+ in free bets to over £600+ in actual cash profit. It works out around £30 to £40 tax free an hour.

Once you have finished all the Welcome Offers, due to the competitive nature of the bookmaking industry, bookmakers will continue to offer free bets to customers. You can make anywhere from £100 to £1,000 a month, though naturally to earn the larger sums you need to spend more time each week completing the offers. See more on this in the ‘Offers & Your Profit’ section.

Matched betting isn’t new and has been around since at least 2005.

However, it is only since 2015 that it has really increased in popularity due to the rise of websites teaching matched betting. You can see this trend here: Google Trends Link

By looking at the various matched betting sites popularity, a reasonable estimate is at least 25,000 people in the UK are matched betters. You can see a review of sites that teach matched betting in the ‘Which websites teach matched betting?’ section below.

This is the most common assumption with matched betting. You’d be forgiven for thinking that it did involve gambling simply because the name ‘matched betting’ would suggest it did.

However, matched betting does not involve gambling, you will never be risking a penny.

Because we are always covering the opposite outcome occurring, there is never any risk we will lose money. Furthermore, we still receive the free bets which we will where we make our profit.

The profitability and risk free nature of matched betting has been reviewed in the Daily Telegraph and the Guardian

You can start with as little as you want, however the lowest I would recommend starting with would be £25.

With £25, you can start your first bookmaker welcome offer and make a deposit into your first betting exchange, meaning you can start making a profit.

For more details, see this Starting with £25 guide.

The downside, with only £25 you are restricted by having to wait for withdrawals before you can move onto the next offer.

Therefore, I would say an optimal amount to have available for your cash flow would be in the region of £200 as this allows you to complete multiple welcome offers simultaneously.

To learn the principles of matched betting, it will take up to 20 minutes.

To become familiar with completing your first offer, I would set aside another 30-60 minutes so you can take your time and ensure you are completing it correctly.

In terms of how to learn matched betting, check out the sites see the section ‘Which Websites Teach Matched Betting’ and see your teaching websites within ‘Free Sites’ and ‘Paid Sites’.

It is very much recommended to avoid trying to learn matched betting by yourself. There are thousands of experienced matched betters who can help you.

If you need any help anytime, please do comment in this thread and people will help you out.

Offers & Your Profit

From the welcome offer, you can make approximately £1,000 cash profit.

There are 25+ bookmaker offers available on sports for at least £600 profit. These are relatively straightforward offers and good value in terms of time to complete. It would take around 12 hours to complete these offers, which works around £40 / hour tax free. You can complete them over any time period you like.

There are at least another 5 bookmaker offers, such as Bet365 and BetVictor, though these require more time, you could make around £100 to £200. They require more time because the bookmaker requires you to bet many more times before you can withdraw.

Plus 20+ offers across casino and bingo, though some are not risk free and typically take more time to complete, but you should be able to make at least £200 profit from these offers.

So overall, there is an easy £600 profit risk free, then up to another £400 if it’s worth your time to do them.

A £10 free bet is worth between £5 to £8 in actual cash profit.

The reason for the range is because the higher odds you choose for your free bet, the more actual cash profit you will make.

For example, if you bet on a football team with odds of 2.0, the £10 free bet will convert to around £5 cash profit. Whereas if you bet on a football team that is unlikely to win, with odds of say 6.0, the £10 free bet will convert to around £8 cash profit.

Note though, the higher odds you choose, the more you will need in your betting exchange account in case the bet wins.

Anywhere from £100 to £1,000+ per month.

Bookmakers continue to run free bet offers to retain their customers, I refer to these as Daily Offers.

Daily Offers are typically less valuable than the welcome offers but still worth completing.

For example, rather than ‘Bet £5 Get £20’ that they offer to new customers, they may instead run ‘Bet £20 Get £10’ and on a particular football match.

I would say for people with a day job, aiming for between £300 to £500 a month is realistic. In terms of time required, for every hour you spend, you should make around £30 tax free.

So to make £300 a month, expect to spend around 2-3 hours a week. I’d say to earn more than this, you will likely need to accept a lower hourly rate and do some of the low value offers too.

If you are looking to make £1,000+, I’d expect you would have to be near full time and also be fortunate to keep your enough of your bookmaker accounts open for 12+ month period (what is mugging bet FAQ below).

Easy offers:

The most common easy offer on football matches is Bet £20 Get £10 free bet. Many bookmakers run this offer, though it will usually be on a particular football match.

The most common easy offer on horse racing is usually on SkyBet, who will run simple offers such as ‘Get £25 free bet if your horse comes 2nd or 3rd’.

There are also easy casino offers, such as ‘£5 risk free’, where you spin on slots and hope to win, if you don’t they’ll refund up to £5 of losses.

These offers can make you up to £300 per month (or £500 on a good month with European football) and are easy for those with a day job.

Harder offers:

If you are looking to make more than £300 to £500 a month, then you will need to spend time on Saturday’s completing horse racing offers on Channel 4 racing and during the week too, though Saturday’s are the most profitable.

Plus you will need to do more advanced offers such as football accumulator refunds, each way offers, though I will leave these aside given they could have their own separate thread :p

If you’d like to understand where you can learn more about these offers, see ‘Which sites teach matched betting?’ FAQ below.

Bookmakers & Betting Exchanges

There are 3 formats of bookmakers welcome offers.

‘Bet £X Get £Y free bet’ - these are the most straightforward. Simply place your first bet and receive a free bet.

This format of welcome offer, ranging from Bet £5 Get £20 to Bet £50 Get £50, is available on Coral, SkyBet, BetBright, Betfred, Paddy Power, BetStars, William Hill, Stan James, Betway, Ladbrokes, TitanBet, 32Red and MarathonBet.

‘Refunds’ (also known as Risk Free offers) - these are similar to Bet £X Get £Y free bet. The only difference is you only receive your free bet if your first bet loses, hence I refer to these offers are refund offers.

This format of welcome offer is, ranging from £10 to £50 refunds, is available on Bwin, Dafabet, UniBet, Totesport, 188Bet, SuperLenny, Genting and 888Sport.

‘Multi Bets’ - these welcome offers require multiple bets to be placed before receiving your reward. It can take form of a bonus which requires to bet £X amount until you can withdraw any winnings, or the form of a cash reward once you have bet £X amount.

This format of welcome offer is available on Bet365, BetVictor and some other bookmakers, however they often require such a large amount of betting that I haven’t included them in this list.

The quickest to complete are the Bet £X Get £Y due to their simplicity, then the next best are the ‘Refunds’ offers.

The Multi Bet offers can be very valuable (e.g. Bet£365’s offer is worth over £150 profit risk free) but can also require much larger deposits in order to place the bookmaker bets and lay these bets in your Exchange.

Each of the teaching websites will provide you with the list of welcome offers for you to work through.

Bookmakers vary in their level of generosity to existing customers. This is a little subjective, but in my opinion, this is the ranking of bookmakers for existing customers:

Best: Bet365

Bet365 run a £50 Risk Free offer most months (sometimes twice a month during popular football months) which is worth £35. It is very quick to complete (less than 10 minutes) so for £35 to £70, or around £500 a year, it is a great offer.

Plus they have one of the best horse racing offers, up to a £50 risk free bet if your pick a winning horse with high odds. This is a profitable offer worth around £20-£30 a week, or up to £1,000 to £1,500 a year.

Second Best: SkyBet

SkyBet run regular £5 to £25 free bet offers on horse racing and football, plus regular £5 risk free offers in SkyVegas.

Third & Fourth Best: Coral and Paddy Power

Both these sites run regular horse racing, price boosts and football offers (Bet £20 Get £10 in particular), at least £20 to to be made on every week from these two sites.

Good: William Hill, Ladbrokes, BetStars, Stan James, Betway, Bwin, Betfred, Totesport, 188Bet, 888, BetVictor

All these bookmakers run offer(s) each week so it’s worth ensuring you have completed the welcome offer for each of these sites so you can take advantage of their daily offers for existing customers.

If you are only ever betting when you receive an offer, the bookmaker will no longer allow your account to receive free bet offers (this is known as being ‘gubbed’).

To get around this, you should place ‘mug’ bets. ‘Mug’ bets are simply bets that a ‘mug’ punter would place. Mug bets include £1 accumulators (betting on several teams to win) and betting on favourites without an offer.

Most advice suggests that for every offer you receive, you should place 2-3 mug bets.

If you are gubbed, it does kinda suck when you receive the email, as you can no longer profit from the bookmaker’s offers.

It is also becoming increasingly common as bookmakers are noticing more suspected matched bettors, due to its increasing popularity. My advice is to make money whilst you can and take sensible precautions to try to keep your account active.

A betting exchange is a marketplace for customers to bet between each other on the outcome of particular events. This differs from a traditional bookmaker because an exchange also gives you the ability to be the bookmaker yourself and take bets from other exchange users.

Standard bookmakers generate profit by offering odds that are in their favour. Betting exchanges explained in terms of how they generate revenue is they charge a commission on any winnings a player receives.

The two market leading betting exchanges are, Betfair and Smarkets.

When matched betting, a betting exchange is used to place our lay bets (the opposite bet to our trigger bet). So when we place the trigger bet with the bookmaker on one outcome to release the initial free bet, we must also cover the opposite outcome so that if the bookmaker bet does lose we still win on the lay bet - making it risk free!

Similarly when we are placing the free bet bet with the bookmaker we then lay off that bet using the exchange and because we’re using a free bet but being paid out in cash, this is how we turn free bets into withdrawable cash.

We only ever use betting exchanges for lay bets.

Addressing Common Concerns

Matched betting over the past 6-9 months has become harder. Most bookmakers have realised they are thousands of matched betters taking advantage of their offers and so have either reduced the generosity of their offers or have made the daily offers more complicated.

However, there is still intense competition between the bookmakers, meaning they will always run special offers to an extent.

By spending a few hours a week, you can still make £300 to £500 a month, whereas in past year(s) this figure could have been £500 to £800.

The biggest issue matched betters face is being ‘gubbed’. As explained in the mug betting FAQ, this is when a bookmaker restricts you from receiving free bets and bonuses.

There are various theories as to how a particular bookmaker decides to to gub a customer. Reasons include taking up too many offers, winning a high % of bets, withdrawing regularly, placing bets far in advance or at irregular times.

The truth is nobody really knows precisely why people gubbed. However, you can expect to get gubbed at some point from a particular bookmaker, it may be 2 months, it may be 2 years, it is hard to know.

I really think though that everyone can make up to £1,000 from the Welcome Offers and at least £300 to £500 a month without any problems. I think the issues comes when you are making £1,000+ every month which sooner or later bookmakers will catch up that you are taking up a lot of offers.

Having said this, some people say they have been making £1,000+ every month for years, so maybe it is possible if you are using a wide variety of bookmakers and consistently placing mug bets.

Having betting activity on your bank statement does not impact your credit rating.

The only thing to be wary of when making betting deposits and withdrawals is that it can affect your application for a mortgage. So if you’re planning on applying for a mortgage in the near future then I’d recommend using a separate bank account to that which you’ll be applying for the mortgage with.

The vast majority of welcome offers do not have any withdrawal restrictions.

A handful of welcome offers do but this will be state in the terms and conditions. It is much easier though to use a matched betting website as they will clearly highlight the key terms of each offer (see ‘Which websites teach matched betting’ section below).

Casino offers will almost always have withdrawal restrictions, however for the matched betting welcome offers we are focusing on sports betting.

Not at all! You do not need a sports background or have any sort of betting knowledge, many matched betters do not know anything about sport or betting before learning matched betting.

You may learn matched betting a little faster if you have sports betting experience but it really isn't important at all.

Which Websites Teach Matched Betting - Your Options

There are 30+ websites that three key stages to matched betting:

Stage 1) Learning matched betting

Stage 2) Completing the Welcome Offers (for new customers)

Stage 3) Profiting in the long term from Daily Offers (for existing customers)
Below I have tried to cover the main sites that will help you with each of these stages.

FREE SITES
TeamProfit.com (link)

Team Profit is aimed at people looking to learn matched betting and start making a profit risk free. The website teaches matched betting through animated videos alongside step by step guides for the Welcome Offers:

Learn matched betting with animated videos (link)

25+ Welcome Offers using the step by step guides (link)

 

The advantage of TeamProfit is the very simple tutorial videos to learn matched betting, alongside the welcome offer step by step guides where you can make £600+ risk free.

The disadvantage of TeamProfit is they do not provide offers for existing customers, so once you complete the Welcome Offers you should move on to one of the paid membership sites, or the free options are MoneySavingExpert and MatchedBettingBlog.

MoneySavingExpert.com (link)

You will very likely have heard of MoneySavingExpert, they have a forum dedicated to matched betting. It has been running for years with new and experienced matched betters sharing their experiences.

 

The advantage of MoneySavingExpert is the sheer volume of content, covering all aspects of matched betting.

The disadvantage of MoneySavingExpert it is not well structured as it is just one forum with a long lists of posts so it takes quite a while to find relevant threads and miss key information.

MatchedBettingBlog.com (link)

MatchedBettingBlog compiles all the best offers available to existing customers in a simple, straightforward blog format. It is updated daily and free to use.

The advantage of MatchedBettingBlog is the clear layout of the daily offers posted each day for with step by step instructions. It’s a good site to check to avoid missing the best and easier daily offers. The forum community also helps to post additional offers on top of those listed on the homepage, and also provides general advice on completing daily offers.

The disadvantage of MatchedBettingBlog is it is relatively limited in terms of teaching matched betting and does not provide a clear list of welcome offers. Also, for those looking to make £500+ every month, it doesn’t provide any software to help with the more advanced types of matched betting with daily offers, such as horse racing refunds and accumulator refunds, that the paid member sites offer.

Additional free matched betting sites include:

Freebets4all.com (link)

FixTheOdds.com (link)

MatchedBettingGuide.co.uk (link)

FreeBets4All.com (link)

Matchedbettingfree.co.uk (link)

 PAID SITES

Paid sites usually charge £15 to £25 a month.

In return, they will teach matched betting, provide list of welcome offers and provide daily offers too. Additionally, most paid sites will also provide software that helps to make you more money plus save you time.

OddsMonkey.com (link)

OddsMonkey charge £15 per month or £150 per year.

They are the most well known provider of matched betting software. Earlier this year, they added the full range of matched betting services, so now they provide all of the below:

Tutorial articles

Welcome offer step by step guides

Daily offers calendar

Software: OddsMatcher, Horse Racing Refunds, Tennis Refunds, range of calculators and spreadsheet

Forum

The advantage of OddsMonkey is the exceptional value. They have the best range of software and tools for matched betters to maximise their profits, are consistently bringing up new tools at no added cost. At only £15 per month it is one of the best options to consider.

The only disadvantage is the forum is not as busy as the next two options, ProfitAccumulator and Profit Maximiser. Though the forum is still a sufficiently active to ensure any questions have you are answered quickly.

Profit Accumulator (Link)

Profit Accumulator charge £23 per month or £150 per year

Profit Accumulator helped to bring matched betting to the main stream with a highly active community. There are clear similarities between OddsMonkey and Profit Accumulator in terms of their high standard of software and offers.

The advantage of Profit Accumulator is their very active community. There is a great deal of advice in virtually every aspect of matched betting and the information is all well structured. Plus they have a very good offers coverage.

The only disadvantage to Profit Accumulator is the higher cost. The membership itself is £23 per month, plus their version of the Horse Racing Refunds software is £10 per month, or £115 a year. So in total you are paying £33 per month versus OddsMonkey’s £15 per month.

Profit Maximiser is run by the original matched betting guru Mike Cruickshank.

Mike has been building software for matched betters for many years and has a very active Facebook Group.

Each piece of software is sold separately, I believe the below is accurate, each have their own £1 free trials:

Bonus Bagging £27 plus VAT - provides a list of all welcome offers and teaching (Link)

Profit Maximiser £97 plus VAT - provides all daily offers (Link)

Each Way Sniper £47 plus VAT - provides a horse racing betting system (Link)

Accumulator Generator £149 plus VAT - provides a football betting system (Link)

I believe Mike may have a couple more tools, if so I’ll edit this post if you could please comment / send me a message.

The advantage of Mike’s products is that there is no monthly recurring fee, so if you intend to do this for many months, it may work out profitable to do so. Plus from what I understand their Facebook Group finds some lucrative casino loophole offers faster than other matched betting providers.

The disadvantage of Mike’s products is that you have to buy each product separately rather than having it all within one simple account. Additionally, the total cost if you were to buy all 4 above listed products is £320 + VAT (total cost £384) whereas you could receive all these tools for £15 per month from Oddsmonkey. Having said that, Mike’s products do come with a £1 free trial, just be careful to cancel before the trial ends if you don’t want to continue.

Yes Bets link

Pure Profit link

Additional

To ensure you qualify for the Welcome Offer, use a bank card to deposit into your newly set up bookmaker account. Most sites will allow Paypal too though check the terms and conditions.

If you use Skrill or Neteller, typically you will not qualify for the Welcome Offer (bookmakers have this rule to prevent fraud) but you can check the terms and conditions.

Withdrawing is easy, you should receive your funds within 1-3 working days depending on the bookmaker.

Occasionally, bookmakers may require to send in identification documents (passport or drivers licence for example) and a copy of your bank card. This is to prevent fraud. This usually happens if you are not listed on the Electoral Roll or there is a difference between your home address and billing address. Simply take a photo of the documents they ask for and email them back.