Matched betting is a technique that helps individuals profit from the bookmaker free bet offers. The reason it is called ‘matched’ is because you are matching your bookmaker bet with an opposite bet on a betting exchange. This means when you place your first bet with a bookmaker, regardless of the outcome you will win one bet but lose the opposite bet. So you don’t win from placing these two bets, but you do not lose money either. The profit is made from the free bet that the bookmaker gives us to reward us for placing our first bet with them, known as their ‘Welcome Offer’. This process is repeated across 30 bookmakers resulting in a £600 profit.
Matched betting is also known as arbitrage betting, hedging or lay betting. The key difference with matched betting is that you are focusing on the free bet offers provided by the bookmakers. In the UK, we are fortunate in that it is such a competitive bookmaker landscape. This means there are over 30 bookmakers competing against each other and all offering new customer offers. You can simply sign up to each bookmaker, take up their offer and walk away with a tidy cash profit. There are existing customer offers too that you can profit from; however it is best to focus firstly on the new customer offers as these are the most profitable.
Matched betting is followed by over 25,000 people in the UK with the objective of providing an additional income each month. The range of people matched betting is very broad, including students, stay at home parents and full time employees. There are some common financial goals, most notably saving up for a holiday, pay off some debts or simply to have some extra cash for more evenings out.